All your favourite nutrition brands and products in one place
Fuel First is your go-to shop for endurance fuel and nutrition in South Africa. We supply products from all major local brands for experienced athletes and provide guidance to help you find the right nutrition based on your body, training and fitness goals – whether you know your routine or are still building one.
Wazoogles Superfood Protein Blend
Quick Facts
Don't forget to check out our Fuel School and About us pages.
Who and what is Fuel First?
Fuel First is an online marketplace for endurance athletes. It brings together trusted nutrition products and guidance, making it easy to find what your body needs for training, racing, and recovery.
Is Fuel First selling their own products?
No. Fuel First is brand neutral. That means the focus is on quality and effectiveness, not on promoting one label. You will find a wide range of products so you can select what works best for your body.
How do I know what products are right for me?
You can browse by category or use the guides to match fuel with your goals, training load, and event type. Whether you are new to endurance sports or an experienced athlete, the site helps you choose with confidence.
Where is Fuel First based?
Fuel First is based in South Africa and ships locally. Most orders arrive within a few days, if in stock and depending on your location, so you get your fuel in time for training and race day, ready for the next session.